After 40, You're Either Building Strength or Losing It
30 years coaching · 100+ five-star Google reviews · MSc & UKSCA accredited · Best PT in Coventry 2025
Award-winning personal trainer and strength coach for men over 40, in Coventry and online. From a coach who's 60, still training, and has lived the decade you're heading into.
You're not lazy. You've just never had the right plan.
Most men over 40 don't fail because they lack effort. They fail because they're still training like they're 25. Then the back goes, the knees complain, and they stop. The answer isn't to do less. It's to train smarter: strength, power and mobility built for the body you have now.
I'm Rich. I've trained for 48 years and coached for 30, from London's West End to footballers, boxers and runners. I'm 60 and stronger than most men half my age. I don't just coach this decade. I'm living it.
MSc Strength & Conditioning | UKSCA Accredited | 100+ five-star Google reviews
Voted The Best Personal Trainer in Coventry
Quality Business Awards 2025
This Is for You If...
✓ You're 40+ and weaker, stiffer or heavier than you'd like
✓ You've tried training alone and it hasn't stuck, or it's hurt
✓ You want a coach who explains the why, not just the what
Built on Three Pillars
✓ Strength: build and keep muscle and bone
✓ Movement: power and mobility for joints that last
✓ Recovery: nutrition, sleep and stress, with Hiro
The Reclaim Programme
One programme, two ways to do it. Training, nutrition and lifestyle coaching, joined up, not bolted on. Three months minimum, because real change takes that long.
Strength, power and mobility built around your joints, your history and your goals. Hiro coaches your nutrition, sleep and stress alongside it, so the training actually pays off.
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Coached sessions with Rich at Foundry
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Strength and movement assessment
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Nutrition and lifestyle coaching with Hiro
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Progress tracking between sessions
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Physio liaison where needed
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Price discussed on your free call
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The same coaching, wherever you are
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Personalised programme, updated as you progress
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Video form checks and feedback
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Nutrition and lifestyle coaching with Hiro
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Regular check-ins with Rich
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£350/month, three-month minimum
Not sure which fits? That's what the free 30-minute call is for.
How It Works
1. Book a free 30-minute call to talk it through
2. Get assessed and receive your personal plan
3. Start coaching with Rich and Hiro
Common Questions
I haven't trained in years, or I'm carrying an injury. Can I still start?
Yes. Most of our clients start exactly there. Everything is built around where you are now, and we work with physiotherapists when rehab is needed.
Can my partner train with me?
Yes. Many of our clients do better with their partner alongside them, since you keep each other on track and you eat the same meals at home. Ask about our couples option on your discovery call.
How much does it cost?
It depends on what you need, so we cover pricing on a free 30-minute discovery call. Programmes run for a minimum of three months, because that's how long real change takes.
Where do you train?
Foundry Gym, Unit 8 & 9, Bilton Industrial Estate, Humber Ave, Coventry CV3 1JL. If you're not local, we coach online.
