The path
• Around 15 years as a personal trainer in London's West End
• Three years in fitness management
• Strength and conditioning coach since 2008: footballers, boxers, runners and, above all, men over 40
Qualifications
• BSc Sport and Exercise
• MSc Strength and Conditioning
• UKSCA Accredited Strength and Conditioning Coach (ASCC)
How I coach
I educate rather than instruct. The goal is that one day you won't need me: you'll understand your own training well enough to keep going for life. Tech is a tool, not a coach. And no one fails at this because they're lazy. They fail because nobody gave them proper guidance.
The team
Hiro (Hiromi Takeda) leads holistic nutrition and lifestyle coaching, and co-hosts the Midlife Fitness and Beyond podcast with me. I also work alongside physiotherapists for clients coming back from injury.
What Clients Say
★★★★★
“I have worked with personal fitness trainers for the past 5 years or so and can honestly say that since working with Rich since February the results have been amazing I wish I had used Rich from the start and who knows what my results would be now. He has turned my life around, at 70 years old I have lost count of the number of people that believe I look, move and carry myself like someone 10 years younger.”
— Stephen T., Google review
★★★★★
“Deciding to hire a coach for my fitness journey has been one of the best decisions I’ve ever made. Doing this journey with Coach Richard and Hiro, my nutritionist, made it even better. Coach Rich is an exceptional coach, and I have absolutely no regrets choosing him. I used to hate my body, but with the guidance and support of Richard and Hiro, I went from 103 kg to 92 kg in less than 7 weeks. Today, I feel more confident and fuller of energy. Thanks to Hiro, I now understand what the best meals are for my body, and I’ve learned so much about nutrition. Even though I haven’t reached the end of my journey yet, I’ve decided to continue with a new program at Richard Levy Performance. I’m confident that by the end of this second program, I’ll achieve the body I’ve always wanted. I would highly recommend Coach Richard and Hiro to anyone who is serious about feeling strong, confident, and great in their own body.”
— Jephthé G., Google review
★★★★★
“Rich took the time to understand my specific goals and tailored a program that was challenging but achievable… What really stood out was Rich’s deep knowledge and expertise. He has a knack for explaining complex movements in a way that’s easy to understand, ensuring I executed everything with near perfect form, reducing the risk of injury.”
— Simon F., Google review